{"id":17,"date":"2020-03-05T13:04:25","date_gmt":"2020-03-05T13:04:25","guid":{"rendered":"http:\/\/the-hoeck.de\/?page_id=17"},"modified":"2020-03-07T16:57:13","modified_gmt":"2020-03-07T16:57:13","slug":"ueber-mich","status":"publish","type":"page","link":"https:\/\/the-hoeck.de\/?page_id=17","title":{"rendered":"\u00dcber mich"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17\" class=\"elementor elementor-17\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b02c5d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b02c5d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29aa8a2b\" data-id=\"29aa8a2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-616e30bd elementor-widget elementor-widget-text-editor\" data-id=\"616e30bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>The H\u00d6CK &#8211; dahinter steckt der Werbetexter Simon H\u00f6cky aus der sch\u00f6nsten Stadt im Rheinland: Bonn.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Mein <strong>Faible f\u00fcr Dramaturgie und gute Geschichten<\/strong> hat mich zwischenzeitlich nach Mainz gef\u00fchrt, wo ich Filmwissenschaft und Publizistik studiert habe. Nach Abschluss meines Studiums bin ich in die Heimat zur\u00fcckgekehrt &#8211; und habe mich gegen die unbezahlte Filmkarriere und f\u00fcr den Einstieg ins Verlagswesen entschieden.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Aus dem klassischen Erstjob nach der Uni (\u201eErstmal Berufserfahrung sammeln und dann nach was Besserem umschauen\u201c) wurden <strong>siebeneinhalb Jahre in der Verlagsgruppe Rentrop<\/strong> (VNR Verlag f\u00fcr die Deutsche Wirtschaft AG und FID Verlag GmbH).<\/p>\n<p>Dort habe ich zun\u00e4chst als Produktmanager und sp\u00e4ter dann als Bereichsleiter <strong>unz\u00e4hlige Direktmarketing-Kampagnen<\/strong> (Mailings, Beilagen, Anzeigen, E-Mail-Marketing-Kampagnen) gesteuert.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>So bin ich dann auch zum Texten gekommen, da die von mir beauftragten Werbetexte oft nicht meinen Erwartungen entsprachen &#8211; und ich so eifrig darin herumredigierte, dass mir irgendwann der Gedanke kam: \u201eDen Werbetext h\u00e4ttest Du auch gleich selbst schreiben k\u00f6nnen.\u201c.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Das habe ich dann auch getan &#8211; und <strong>gleich mit meinem ersten Mailing durchschlagenden Erfolg<\/strong> gehabt. So kam es, dass ich parallel zu meinem Job als Bereichsleiter immer h\u00e4ufiger als Texter t\u00e4tig wurde &#8211; zun\u00e4chst nur f\u00fcr die FID Verlag GmbH, deren Angestellter ich ja damals war.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Im Sommer 2018 reifte der Entschluss, das Abenteuer Selbst\u00e4ndigkeit zu wagen und meine Dienste als Werbetexter auch anderen Kunden anzubieten. So fiel im Oktober 2018 der Startschuss f\u00fcr <strong>the H\u00d6CK &#8211; Werbetext by Simon H\u00f6cky<\/strong> &#8211; und viele spannende Projekte, die ich als Texter auf den Weg bringen durfte und darf.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The H\u00d6CK &#8211; dahinter steckt der Werbetexter Simon H\u00f6cky aus der sch\u00f6nsten Stadt im Rheinland: Bonn. Mein Faible f\u00fcr Dramaturgie und gute Geschichten hat mich zwischenzeitlich nach Mainz gef\u00fchrt, wo ich Filmwissenschaft und Publizistik studiert habe. Nach Abschluss meines Studiums bin ich in die Heimat zur\u00fcckgekehrt &#8211; und habe mich gegen die unbezahlte Filmkarriere und [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-17","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/the-hoeck.de\/index.php?rest_route=\/wp\/v2\/pages\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/the-hoeck.de\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/the-hoeck.de\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/the-hoeck.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/the-hoeck.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17"}],"version-history":[{"count":7,"href":"https:\/\/the-hoeck.de\/index.php?rest_route=\/wp\/v2\/pages\/17\/revisions"}],"predecessor-version":[{"id":74,"href":"https:\/\/the-hoeck.de\/index.php?rest_route=\/wp\/v2\/pages\/17\/revisions\/74"}],"wp:attachment":[{"href":"https:\/\/the-hoeck.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}